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The Summer Game Fest is set for 6 June. While no details about the content have been revealed yet, it is expected that numerous publishers will use the platform to announce new games or share updates on upcoming titles.

Launched during the pandemic in 2020, SGF has since evolved into a de facto E3 replacement, albeit without the traditional trade fair component. For producer Geoff Keighley, it marks one of three flagship events alongside The Game Awards and his role in gamescom Opening Night Live (ONL). The Game Awards are scheduled for 11 December 2025, while ONL will take place on 18 August.

As in previous years, SGF will be followed by Play Days, an invite-only event where influencers and press representatives can go hands-on with featured games.

Meanwhile, Keighley has also announced a new addition for 2025. Taking to social media, he unveiled plans for an exclusive thought leaders' event. "This event will feature voices from gaming, entertainment, and beyond for discussions about the changes, challenges, and opportunities ahead," Keighley wrote on X/Twitter. He has enlisted Christopher Dring, former head of GamesIndustry.biz, as the event's curator.

Links to the most important trade fairs, conferences and dates for the games industry in the GSA, including the Summer Games Fest, can be found in our [events overview](https://www.gamesmarket.global/business/update-exhibitions-conferences-events-the-industrys-upcoming-dates-8eae008a604453631b28b86a738df93f).


Summer Game Fest Gets a Side Event for Thought Leaders