BusinessHow Electronic Arts Plans to Lead the Market With Its Major Brands
At Investor Day, Electronic Arts provided an interesting insight into how the major sees its future. In addition to a lot of news about doubling the audience, the use of AI, a Sims movie or the setting of Battlefield, the information between the lines was particularly exciting: the EA brands are well on the way to becoming their own metaverse-styled platforms.
18. September 2024 12:01